Research Your Targeted Keywords
When you are looking to optimize for specific keywords that will draw traffic to your niche marketing site, it is vital that you take the time to actually research the keywords that you have chosen to invest your time and money into so that you are not utilizing keywords that not enough people are searching for or that may be too broad in their scope.
For example, if you are selling fitness equipment through your site, you would not want to optimize for keywords like “workout”, “fitness”, and “exercise” because the users looking for those keywords are probably looking up a variety of subjects, from the best workout for women to what to eat before you work out. If you are out there promoting your fitness equipment site, then you must ensure that your keywords have been well researched and will give you the right resulting traffic to your site.
Start by optimizing for long-tail keywords, which have the brand and the model specified within the keyword itself so that you can know that the people searching for that term are most likely going to be looking to buy since their search is so narrow. Also, you can easily rank as number one for that keyword, such as “yoga fitness mat”, and you can link them directly to that page of your site instead of your home page.
If they are searching for a “yoga fitness mat”, then they want to be taken directly to that page to purchase and not back to your home back, where they may have to relocate to find what they were looking for all along.
On the flip side, you also do not want to be too specific in your keyword that you are optimizing because then you will be putting your effort into something that virtually no one is searching for. To research your keywords, go to sites like keyworddiscovery.com, wordtracker.com,and Goodle Adwords keyword tool. (See our step-by-step video tutorial: How to use Google’s Keyword Tool properly.)
There you can type in the keyword you are looking for to see how many people search for it on a monthly basis and how big the competition is based on people who run ads on those specific key words. Note that all three of these sites are prime for finding the best keywords for you because they will give you suggestions based on the keywords that you enter. So helpful!
So in conclusion, you will see that there is a delicate balance in finding the most useful keyword to rank your site higher. Do not just be careless in your selection of keywords that you are optimizing because you may find that you are barking up the wrong tree, and how disappointing is that to spend your time and effort on something that is not even working for you or your business? I’m just trying to save us all some time here.
When you are able to locate the best keywords that are both long-tail, yet broad enough, you will begin to see an immediate increase in traffic to your site because it will be like you are finally casting your net into the right waters. If people out there are looking to find the highest quality yoga mat, then you need to make sure that your site is ranking at the top every time. Don’t say I didn’t warn ya!
