Writing Reviews and Testimonials for Traffic
A little known avenue for ranking even higher in your content is to look into writing reviews. This is not something to be overlooked because if your site already has authority, then your review content will automatically rank well. The reason for this is that most brands are not that well established online, so this is the perfect time for you to step in and give people what they are looking for- reviews, all leading them back to your site, of course. So if your site is selling women’s shoes, then start churning out reviews about new Nine West shoe designs, Steve Madden, you name it.
You can even start reviewing relevant products on Amazon, because this has been shown in the past to bring secondary links and cutomer inquiries about your site. To take it even a step further and tie into the list building aspect of SEO, you can build product lists for Amazon that will review top products, like the newest women’s shoes for summer, and then have a link back to your site in your background information. Brilliant! Again, you are providing expert resources and lists that people like to link to, all the while creating more credibility for you and your site.
Another means of building you and your site’s authority on a subject is to begin reviewing similar products on shopping search engines like ePinions. There you can provide your expert opinion, or “ePinion”, on what heels you think have the longest life and most comfort in a shoe. After seeing that, people are going to want to link back to your site when they have any sort of questions, like what sandals are the best for a night out or what are the hottest and best quality boots for winter, so that they can get your credible viewpoint and hopefully buy the same products from your site.
Often, if you do buy a product that you really liked, you can leave a testimonial that will mostly likely be turned into a link. The thing with testimonials is that you need to make them as believable and as detailed as possible because this is your chance for a mini review that will showcase the expertise that you’ve got. People looking to buy that specific product, a women’s shoe for example, will of course look at the testimonials left on the product because they want to see if anyone wrote a scathing review about what a horrible product it was so they won’t have to waste their money on it.
On the flip side, if you are able to seek out products that you support and can leave knowledgeable comments about them, people will be able to link back to your site as an authority on shoes, or whatever your site represents. Anyone online shopping for a quality product will be drawn to comments and reviews that will then direct their traffic back to a credible resource so that they can ensure that they are not wasting their time or money on products that don’t deliver. That is where you come in as the knight in shining armor to guide people into purchasing the highest quality products for them in the area they have been searching.
If you can get your reviews out there, then people looking for the lowdown on the best shoe (or other products) for them will be motivated to link back to your site because you are the expert, of course. When selling and promoting your site, reviews are a fantastic way to put your business and knowledge out there. People are looking for someone to tell them what’s hot and what’s not for their online shopping needs, so use reviews to make sure that it’s you they are looking to and not anyone else.
You can’t expect to build a ton of backlinks this way but it can definitely help you generate traffic and jump start your brand marketing. If you establish yourself as a helpful expert on a topic it’s easy to convert your traffic in to customers.
