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What niche should our next Niche Site giveaway be?

Owning niche sites is essential for you to excel in niche marketing.  Every month, we give away a free niche site to one of our lucky Niche Titans newsletter subscribers!  Last month (March 2009) the winner received a fantastic niche site about Organic Baby Food. This month, we’ll leave the choice up to you, our readers!

Here are the few niches I’ve thought of, and why they’d be good niches.  Then, you can vote in the poll below.  The poll will only be open for 3 days, so vote now!   Also, leave a comment saying why you voted how you did! And don’t forget to subscribe to our newsletter for a chance to win a free niche site! (Sign-ups are in the sidebar, and at the bottom of every post.)

• Mortgages – People are definately spending less money in these tough economic times.  But, those searching for mortgage information are looking to spend money….hundreds of thousands of dollars most likely (over the next 30 years of course!)  Why not be the one to provide them with solid information, either leading them to the lending companies advertising on Adsense, or directly to lending and mortgage companies who pay you per sign-up.
• Gardening – This is an evergreen niche (literally!)  An evergreen niche is a niche that is good year-round, and for years to come, despite any economic downturns.  People will always continue to garden and do lawn maintenance.  Why not have a site that provides them with solid information.  You can put Adsense ads on each post, while also providing Amazon links to seeds, gardening tools, and other essential supplies for the gardener on your site.
• Resumes – With an unparalleled amount of people losing jobs than there’s been in the last few generations, many people are having to create or update their resumes.  For many people, they haven’t had to do this in years, and so they are looking to the web for how to do it again.  You can provide some solid information, then send them to a Clickbank product than can help people to create great resumes (and make you some good money!)
• Self-Improvement – This is another evergreen niche as people are always trying to improve themselves.  There are many self-improvement books on the market, so this is a fantastic niche for Amazon consumers.   People like to spend money on themselves, especially if the product has a chance of improving their looks, condition, or personality.  This niche can solve people problems, which is one of the number one ways to get people to buy something, by solving a problem.

So, now you tell us!  Which one would you like to win?  Vote now, and don’t forget to sign up to our newsletter to be eligible to win!

Why Do Some Keyword Research Tools Seem So Inaccurate

Thank you all so much for voting on the Which Keyword Research Tool Do You Use post.  If you haven’t voted yet, please do!

In response to that post, I received a DM on Twitter from @bluelynxmktg, (not a Twitter Auto-DM, thank God).  He asked about me alluding to Google’s Keyword tool, and if it overprojects the search numbers one may try to use for niche marketing research.

Instead of bashing Google’s Keyword Tool, or any other keyword tool, I am going to offer reasons as to why I think these tools are inaccurate.

1) The sites use only a small sampling on searches when projecting numbers. If any of the tools can have the biggest sample with which to make estimations of, it’d be Google’s Keyword Tool, because they own the largest share of searches on the internet.  Everyone else, simply has a subsection of all of the searches, and has to estimate and scale up to get an average search volume.

Neilsen TV ratings do the same thing.  Only a small number of cable boxes are calculated, and then they make an estimation of how many millions of viewers there are, based on those boxes. This can be problematic, if there are issues with scaling up.

2) Seasonal trends can be tricky. Travel niches can be subject to various search volumes, depending on the time of year.  Snowboarding niches obviously have much higher search volumes around the winter time.  Whereas beach niches have higher search volumes in the months leading up to and during the summer.  Depending on how your keyword tool calculates seasonal niches, the numbers may be way off.

3) Search engines don’t share their data. This also leads to more guessing of numbers, than hard facts.  Since the search engines are competing, they wouldn’t want to give away their search numbers,  especially if a certain subsection of society tends to use one search engine over another.

4) The #1 search result doesn’t get all of the traffic. People tend to forget that just because you are #1, doesn’t mean that you will get all or even most of the traffic.  It’s been estimated that #1 only gets about 45% of the total search volume.  There’s usually the others in the top 10, plus various advertisments that can be clicked on.  So if a keyword is estimated to receive 45,000 searches a month, the #1 search result may only see 20,000-22,000 of those searches.

5) The keyword or target search result is too new. Typically a keyword research tool updates every month. If the keyword you’re trying to target is for a new product just released or an incident that just occured, ie: “blackberry storm” or “heath ledger overdose”,  it’s unlikely that the traffic sample for the previous month is accurate.

There may be other reasons.  If you can think of any others, please post them in the comments.  Also, please subscribe to the newsletter or our RSS feed to see the next post in this series, How to effectively use the Google Keyword Tool to find keywords.

Which Keyword Research Tool Do You Use

I have an upcoming post about keyword research for niche marketing, and I want to make sure I am not just preaching to the choir. I know there are multiple tools out there, and I also know it’s important to do your keyword research using multiple tools, and one may be wildly incorrect with regards to a certain type of search, or individual searches.

That was the problem with one of my sites when I first started. It’s #2 for it’s main keyword right now, which one of the keyword research tools said had like 1000 searches a day, when in fact, I maybe got 2 visits a day (and for being #2, that’s horrible.)

So, please help me to see where my visitors and followers do their keyword research:

Thanks… and don’t forget to subscribe to our newsletter or rss feed in order to see the awesome keyword research post I am creating.

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