Keyword Phrases
In order to receive traffic from search engines you need to target the right keyword phrases and include those phrases throughout your content. Using the proper keyword phrases and maintaining strong keyword density will help you obtain the best search engine ranking position possible.
Let’s discuss some examples. If I target a keyword phrase, I am basically targeting everyone who searches Google for that particular phrase. For example, if my website sells fake christmas trees and christmas tree decorations; I would be targeting the phrase fake christmas trees and christmas tree decorations.
I would first create a page titled fake christmas trees and set it up on my website as domain.com/fake-christmas-trees.html. I would mention the exact phrase fake christmas trees about 5 times or so throughout the content. In addition I would also mention the keywords fake, christmas, and trees but not in the same order. For the keyword phrase christmas tree decorations I would do this exact same thing.
It’s important that you limit how often you mention the keyword phrase you’re trying to target on each web page. Most experts would agree that limiting the use of the keyword phrase to 5 times or less will prevent you from encountering any search engine penalties. If you mention any keyword or keyword phrase too often on a single page you risk being tagged as spam and will count negatively toward your search engine ranking position.
In order to receive the best search engine rankings possible you need to stick to this system so Google and other search engines understand what keywords you are trying to target on each page. Once you’ve established keywords and keyword phrases throughout your content you need to move on to the next step. The next step is creating meta keywords and meta description that match the keywords or phrases you are trying to target in your content.
If you understand this concept but are unsure what keyword phrases you need to target you need to check out our article on keyword research tools so you can do some keyword research before choosing your keywords.
