What is Twitter: Should I use Twitter and How Do I use Twitter
I have to admit that I used to be one of the people that was beginning to feel skeptical and failing to see the importance of the use of social circles on the internet. My narrow view was that if I needed that many friends, I could just call all of the people who I hardly even have the time to talk to that are under contact list in my phone. What I was failing to realize is that social media marketing encompasses these social circles, like Facebook, Quidzilla, and Twitter, and helps you to branch out in the business world, even more so than just finding more groups of friends online.
Basically, Twitter is set up with the same method as Myspace or Facebook, where you can start your own profile and find people you may already know and new people with like interests. Perfect for someone looking to get their website off the ground or looking for more exposure to their blogs. That is what Twitter is all about. You have to liken it to being at a party and taking the opportunity to meet and greet many strangers and acquaintances that you may want to get to know better.
If you look at the Twitter set-up, you will see that every profile has “followers” and “following”. You may also notice that there are people you come across who appear to be Twitter gods with twenty to thirty thousand followers (And this does exclude the celebrities like John Mayer who have over 300,000 followers- my God.). These people are just like you and me, except they have used their knowledge to turn Twitter into a mecca of social media marketing.
So how do you do that, you might ask? It is fairly simple but does involve a little bit of effort and personality on your part. To go back to the party example, you need to find people with your like interests that you can make a connection with, similar to passing out your business card as you strike up a conversation at an actual event. However, this is all virtual, so you can look under the “Find People” section of Twitter and begin searching through users that may have the same interests as the site you are promoting. In an earlier post we created a video for you on using twitter search to find your target audience on twitter.
Once you find people who share your interests, make an effort to connect with them because you do not want to be brushed off as a spammer or shameless marketer. This whole scene is about people getting to know each other and sharing their businesses. What you can do to get social with people is to make a reply to any of their “tweets” (which is twitter speak for comments) and strike up a small banter or conversation. After that, you can opt to follow them, and they will in turn follow you.
Social media marketing allows you to gain exposure while promoting your business and assists you in building successful relationships you probably wouldn’t have without it. Utilize the opportunity that is available in Twitter and other like sites, and you’ll be surprised how many people you’re interested in or have an interest in you! All of your social media friends or followers will visit your site or blog and maybe even refer their friends.
