NICHE MARKETING

How to Get Page Rank: Every Page Counts!

April 6, 2009 by · 8 Comments
Filed under: Search Engine Optimization 

When you are looking at ranking your site for competitive keywords, like “running shoes” or “women’s handbags” for instance, keep in mind that your page rank is integral to even be considered to be ranked in the top 1,000 sites. If you are running with the big dogs and want to get your site noticed above all the other options out there, then you must focus on adding pages to your site.

Every brand new page has a minimal amount of page rank, and as your additional pages all link back to your home page it’ll help you rank your site. Internal links using the proper anchor text are just as important as backlinks with the proper anchor text. So how do you begin to go about that arduous task? Well, luckily, it is not as hard as it looks, and I’m going to give you a few tips to rank your page higher- and fast.

First, look to including a blog on your site because this is one of the best ways to increase your page rank quickly. Each blog post will be it’s own page on your site and you can create internal links from within your paragraphs highlighting the proper anchor text to help you rank for your target keywords. So if you begin blogging daily about the newest styles of running shoes, or even creating a blog about fitness for runners, you’ll provide keyword related content and create internal links for seo.

The more related content you provide for site the better keyword density you establish for your target keyword. So if your target keyword is “link building” you want to mention that throughout your site content and build interlinks as well as backlinks using your target keyword. When you create a hyperlink using your target anchor text you increase your link building to build pagerank and increase your ranking for keywords on search engines.

A similar way to make multiple pages to increase your page rank would be setting up a forum on your site. These discussion forums are gaining popularity with forums like phpBB, where you are in essence designing a discussion board for your users to come and talk about various topics that relate to your business and site. This is prime for two reasons. The first being return traffic to your site, as we discussed in previous posts. The second reason this is so helpful to you is because every topic that is discussed will become another page, thus linking back to your home page and giving you more- you guessed it- PAGE RANK!

Are you catching a trend yet? So if you are peddling women’s handbags and you want to beat out your competition, the best thing for you to do would be to start a forum on your site where women (and men) can come and ask question, discuss, and relate about what are the latest fads in designer women’s handbags today. Brilliant!

Again, these are both wonderful ways to give you more pages on your site to increase your page rank, as well as the added bonus of solidifying you as an expert and authority in your field or subject. If you become the expert on running shoes and running gear, then where do you think that many of the people online will begin to look when they want quality running shoes and need questions answered? You will be able to not only provide the best products out there in your category, but also the expertise and experience that will set you apart as a trusted vendor. Food for thought.