NICHE MARKETING | 4 “Obvious” SEO Tips To Rank High In The Search Engines

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4 “Obvious” SEO Tips To Rank High In The Search Engines

April 17, 2009 by
Filed under: General Marketing, Search Engine Optimization 

seo I know that as we move along in our internet marketing, niche marketing and SEO strategies we can get so well versed in the e-jargon that we forget the little things. So I, for one, think that it’s time to stop and smell the roses, so to speak, and get back to the fundamentals of basic niche marketing that we may have neglected. These tips do seem obvious, but they are not to be taken for granted as they are some key building blocks of SEO to make sure that you are not leaving any stone unturned in your quest for ranking your site high in the search engines. Here we go!

1. Deep Linking: If you have links coming in to as many pages as possible of your site, it is telling a search engine that you have a lot of valuable content since links are going to the many different pages of your site. Conversely, it will seem you have a site with weak content if all of the links to your site are only going to your home page. It can even imply that your links are automated and not based on the quality content of your site. Not good at all.  Not only will this build overall authority for your site, but it will also to help you to rank well for long-tail keywords that are on your inner pages.

2. Internal Linking: Not only should you get links to your internal pages from other websites, but you should also link to your internal pages from within your own website.  A perfect example is in the previous paragraph.  We link to our previous post about ranking well for long-tail keywords.  This serves a few purposes.  1) Readers of this post can click the link, and they’ll stay on our site longer.  2)  It allows Google’s spider to better index our website. and 3) It allows me to pick the anchor texts for the link to that page, allowing me to rank for the keywords I am aiming for.

3. Article Exchanges: We all know about link exchanges, and article exchanges follow suit, but the only difference is that they can be more useful to you. If you publish an article from another site on “the top silver bracelet styles”, and they in turn can publish your article on their site about new jewelry trends in jewelry design, then you are both gaining content as well as higher quality links. This is a great way to build connections and communicate with people in your marketing strategies, all the while gaining great links back to your site.

4. Make Sure Your Key Search Terms are Written in Text: Pictures are the best way to catch someone’s eye and make your site more attractive, but search engines don’t read pictures, so you need to also type out your keyword along with your pictures, such as “diamond necklaces”, and perhaps include a keyword description to go with your text title.

I hope these basic, but often overlooked SEO tips have helped you fill in all the gaps in your internet marketing strategies. This is basically all about making it easy for search engines to find you so that more and more users can find your site and make you money. Sometimes less is more, so while you may be putting forth your effort into fancy SEO tactics, it can also prove useful to stick to some tried and true strategies that will get your site ranked where it needs to be. At the top.

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Comments

8 Responses to “4 “Obvious” SEO Tips To Rank High In The Search Engines”

  1. Cory says:

    Great tips! I especially appreciate #1 because I tend to drive customers to our homepage but should be more careful about this.

  2. Great advice to keep in mind while building our blogs. Really easy to forget to do these things.

  3. Don Simko says:

    Thanks for publishing these basics especially the reminder about driving people to different pages on the site.

    It’s also helpful to see that SEO doesn’t have to be a weird mystery shrouded in techno-babble.

  4. Solid information, although I’ve heard conflicting information about sharing articles especially with article directories ripping your content off and omitting your bio info and link back to your site? But a one-to-one relationship with another site makes much more sense.

  5. William says:

    Thanks for the tips in helping to explain how to get better rankings in the search engines.

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