Learning How to Start Out in Social Media Marketing

September 23, 2009 by Bethany
Filed under: General Marketing

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Now that you have learned the vast amount of ways that you can promote your business and website through social media marketing, your next step is to actually put it all into practice. I’m sure that it may seem overwhelming at first, but this is your time to shine without training wheels! Let me just say that these social media sites truly beat marketing methods where you hand out our business card to random people you meet who will probably throw it away shortly thereafter. This has been proven to be a sure way to make a lasting impression on your niche market and to draw traffic to your site.

You have to be willing to experiment in your social media circle. If you are one of the many users out there that tries Twitter, Facebook, or Hubpages and feel like it didn’t work to market your site, then I have to say that you may not have been putting your efforts into the right areas. If you have simply set up a profile in several sites but have not put forth the necessary effort, then of course you are not going to see hardly any results in that time period, sad to say. When you actually delve into these communities, good or bad, then you will be able to know what does or doesn’t work in marketing your site.

Stick to the ideas that work. When you are putting yourself out there in the social media sites, and you notice that one of your particular comments or groups or blogs got quite a few responses, then you should stick to that for as long as it is working for you! There is a reason that numerous people responded to your specific blog topic or tweet, so you need to tap into that resource and give your audience more of what they are looking for. From there, you can check out what your peers are doing to succeed, because there are so many people out there like you who are using these social media sites to promote their service or business, and it is working for someone! You wisest move would be to pay attention to the individuals who are creating a mass following and see how they do it. People on every social media site do want to take an interest and follow other users, which is why they are all there as a community. The catch is that the person worthy of the large following has to provide a genuine reason as to why the public should be interested in him or her. Seems easy enough, right?

My personal recommendation to you is to get away from the cookie cutter type approach to people and begin to market what is unique about you. Whether you make a personality for yourself that is related to your site, or just tailor your approach to people in a more personal way, you want to make sure that you are standing out from the crowd. This in essence is a popularity contest, but users out there are really wanting to see something original. What comes to my mind is one of the most popular Twitter users that is a mommy blogger, and all she does is make hilarious comments about parenting. That’s it. And people lover her! So that backs up my point about doing what is authentic to you to create a huge following that will end up trafficking to your site. Viola!