Keyword Density
How important is Keyword Density?
One of the main things that search engines look at is keyword density. If your website or webpage on your site is targeted toward “cat toys” and you’ve mentioned “cat toys” only once rather than 15 times you’ve managed to establish keyword density. The more times you mention the targeted keyword the higher your keyword density is. However, if you mention “cat toys” 52 times but you never mention anything else other than gibberish you can easily get blacklisted on Google for spam. This means it’s unlikely that your site will place high in SERPs (Search Engine Ranking Positions) anytime in the near future.
Your target keyword should be in the Title tag, Meta Keyword, Meta Description, Heading tags, as well as located throughout the content in the body. Additionally using the bold tag to select your targeted keyword helps search engines realize that the specific keyword is an important keyword on the webpage.
You can use this article as an example. Look at how many times I’ve used keyword density and used it in a manner that makes sense and is useful to the reader. Additionaly you can see that I’ve used it in the title, meta keyword, meta description, heading tags and content as previously mentioned. Never underestimate the power of keyword density as today it remains one of the most important factors search engines use to determine worthwhile content.
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