How You Can Market Your Blog to Rank Your Site Higher

September 22, 2009 by Bethany
Filed under: Niche Marketing

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Now that we have established to the need for a solid blog to add to your site, the next thing that you need to do is get the word out there so that your blog is generating more traffic for you, as it is supposed to do. The whole purpose of your blog is to draw a loyal audience that will in turn be drawn to your site, so you want to market your blog to the public as much as you can. Just as much as people love a good TV series that they can get hooked on, they are also looking for a relevant blog that they can keep going back to again and again. This is also your time to shine! If you have a lot to say about the different perfume brands on your fragrance site, then your blog is the prime outlet to showcase all of your knowledge and expertise. So, how do you get people to start reading…?

Blog Directories: If you type “blog directories” in to Google, then you will see many solid options appear. It is best to submit your blog to as many blog directories as you can since that is where people who are searching for inside information, like the hottest new fragrances for the fall, will go. Consumer love to search blogs because that can be a solid source of recommendation from their fellow peer. The key is to get yourself out there so that people are taking advantage of what you have to say. Just look for the category in the blog that matches the theme of your blog, since many blog directories are categorized, and you can submit to that appropriately.

Social Bookmarking: This is a very popular and widespread way to get the word for your blog out there since there are so many social bookmarking sites being used today. When you have a fantastic specific post on your blog that really stands out, it is best to submit it to these blog directories for the public to see and take advantage of. Again, you can look to places like Digg, Mixx, or Newsvine to submit your blog to increase traffic to your subject and your site.

RSS Feeds: If you are blogging regularly on a site like WordPress, then you may already know that WordPress operates by a default RSS feed. The good news for you is that you can then submit your blog’s RSS feed to other related RSS feed sites so that your blog can be showcased on even more websites. This is the perfect way to branch out and expand the circle of your blog so that you are reaching people that you may have never reached before. Keep in mind that people can subscribe to your blog’s RSS feed to receive timely updates on your posts, which is exactly what you are wanting as it creates a loyal following and more traffic to your site!

These are just a few key ideas that will help you market your blog and your site to the niche that you are targeting. Use your blog to bring out the authority in you, as people want to know that they are buying their quality perfumes or other goods from a site that is run by experts who are passionate about what they do. It may go without saying, but also make sure that your blog is optimized for SEO so that the search engines can pick it up everytime. And happy blogging!