Return Visitors: How To Get People To Come Back To Your Website
One of the main areas that is often overlooked by SEO experts and new bloggers alike is that of building return visitors to your site. It is a huge accomplishment to rank well when creating sites for niche marketing and getting traffic headed to your site because that means you are hitting all the right targets to your consumer audience!
The catch is, that while it is fantastic to garner traffic to your site, what are you going to do about the visitor that checks out your site once and never returns? That is a connection lost, and that is why you need to redouble your efforts to focusing on how to get people to come back to your website. Those are the people who will happily spread the word about you. It all sounds so simple!
The site visitor you are looking for is someone who will subscribe to an RSS feed, set up a user account, leaves comments, and potentially becomes a frequent buyer (of your products or services). There may be thousands of people scanning your site daily, but the ones that are valuable to you are those that will commit to your site and spread the word via word of mouth marketing.
You need to give your visitors a handful of different ways that they can engage with you on your site, and that will also promote your trustworthiness and integrity. That then will lead to subscribers and members to your site that will all be updated on whatever new announcements or products that you are trying to market about your business. It is all about building a base of loyal traffickers.
It has also been proven through several studies that people will be most likely to give you their information in a simple box that is located at the top right hand corner of the screen. The research also shows that the less information you ask for the better, so try to just request an email address that will offer information via email to the interested parties about your site or product. For instance, if you have a site that sells cosmetics, then you can have a unassuming box requesting the visitor’s email address to give them ‘The Top 5 New Cosmetics for the Summer’. (By the way, lists = traffic.) This will be a way to draw a devoted crowd to your site so that you can then provide them with an opportunity to set up a user account on your site that will give them with even more tips and information on your business.
Remember, your goal here is not just about ranking high in the search engines - which is necessary, but also about building connections and relationships, and better yet, a client base that will cause more returned traffic to your site. Take some time to think of what people would most be interested in about what you are offering, and use those ideas to create some tools that you can send to your clients to keep them updated on who you are and what you do.
There are many sites out there peddling the same wares, but what will set you apart is your originality and ability to relate to people. This will cause you to stick out in your visitors’ minds so that they become part of the flow of traffic that is constantly hitting your site. Don’t neglect this hidden opportunity!
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This is an excellent point. After getting visitors the next thing is to keep them coming back for more!
Must have interesting & engaging content. I think having fun stuff to look at is good too. Like a little entertainment center for learning or shopping!
Yes, when you first start writing a blog you think the world will explode but then you realise that it takes a while to get people to your site and once they are they you want them to come back often. Therein lies the challenge.
Kaye
This happens occasionally: someone will find me in “Google”, they call my telephone number and I will give them a quote over the phone. Several weeks later, the same person will find me again, in Google and will call a 2nd time! When I remind them that I’ve already spoken to them, they seem surprised, but I’m not! Google will make sure they find me. Yesterday at a party, the hostess said she didn’t need my business card because “you’re so easy to find in the Search Engines.”
It’s true. Increased website traffic is great, but it doesn’t really mean much if you’re not converting those leads into sales.
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