Google AdWords Conversion
Google AdWords Conversion
I first started experimenting with Google AdWords last year to drive traffic as a clickbank affiliate. After all was said and done I spent $300 on AdWords and made $220 from Clickbank. I ran 3 different Google AdWords campaigns with a budget of $100 each. In the end I lost $80 trying to promote other people’s products, it was quite frustrating.
Since then I have learned valuable lessons that I’ve used to create successful adwords marketing campaigns. These lessons are what have helped me make money using Google Adwords.
Important Terms:
IMPR – Impressions
Every time your ad shows up on Google, a Search Partner, or part of their Content Network it counts as an impression. This means that the viewer may not have clicked it but they were able to view it.
CTR – Click Through Rate
If you’re receiving impressions from Google but your click through rate isn’t high enough your ad won’t be displayed as often and you’ll get even less impressions. Google has programmed its advertising system to display ads with a better CTR more often because the more clicks an ad receives the more often they get paid.
CPC – Cost Per Click
Setting a maximum CPC for every campaign is very important. This tells Google that you’re only willing to pay a certain amount per click and to display your ad accordingly. The more competitive a keyword a keyword is the more it will cost you to display your ad on the first page.
AVG POS – Average Position
For every keyword in your campaign that receives impressions you can see where your ad shows up. For example, if your average position is 3, your ad is being displayed the 3rd from the top.
Lessons:
1. Promote a High Paying Offer
Make sure you choose an offer that pays well enough that you can generate enough traffic that you won’t have to convert every single click to make money. If you promote an offer that pays $4.00 but it costs an average of $3.50 to convert it’ll be difficult to stay ahead.
I suggest promoting an offer that pays $10.00 or more per lead/sale.
2. Don’t Expect a Conversion Every Click
In order to avoid failure operate on the 1% rule. If you can generate 100 visitors at least one of them should convert in to a lead or sale. This should give you enough of a margin to profit.
For example, you’re promoting an offer that pays $10.00 per lead/sale.
You want to profit at least $5.00 per sale.
Take that $5.00 you’ve budgeted and divide that by 100 to get your CPC budget.
$5.00 divided by 100 is $0.05. Your maximum CPC is $0.05.
3. Choose Less Competitive Keywords
The keywords with the most traffic usually have the most advertising competition. This means that you’ll be paying more per click to show up on the first page and it’s often outside of your budget.
https://adwords.google.com/select/KeywordToolExternal
Use the Google AdWords Keyword Tool to help you find keywords or keyphrases used to generate your target audience that will show up on page1 for only $0.05 per click.
4. Improve your Ad Copy
The more appealing your ad copy is to visitors the better your CTR and you’ll receive more visits. Google AdWords allows title variables and this is one way for you to attract clicks for the keywords you’re trying to target. If a searcher types in Fly Fishing and you’re targeting that keyword Fly Fishing will show up as the title of your ad.
Example:
{Keyword}
{KeyWord}
{KeyWord:Click My Ad}
If you choose to use variables in your title Google will display the search keyword in the title of your ad. Using the {KeyWord:<alternative title>} will tell Google to use the KeyWord and it can’t to display your default title.
5. Create a Landing Page
Creating a landing page allows you to direct your visitor to a custom page create by you. This page is typically hosted on your own domain with a sales pitch and an affiliate link to the product or service you’re trying to promote.
Conclusion: Most Important AdWords Advice!
Try to be patient and don’t overpay for clicks. Originally I lost money using AdWords because my campaigns weren’t receiving enough impressions and I just wasn’t getting the amount of clicks I wanted. Do not cave in and blow your money paying too much for clicks that won’t convert!
My biggest problem was that I was targeting keywords too competitive for my budget and in order to compete for those clicks I increased my maximum CPC and wasn’t able to get the conversions I needed to profit. Take your time and set up hundreds or thousands of Google AdWords campaigns that generate small amounts of affordable traffic before overpay for traffic that won’t convert.
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