How to Generate Traffic and Customers for your Product or Service
Traffic is Money and More Traffic is More Money!
I spend a lot of time of time discussing internet marketing ideas or projects with online friends and real life friends as well. Not only online but in real life I keep running in to the same issue over and over again. We start talking about how to turn a buck and immediately they start talking this great product or service that they’re going to sell and why people are going pay for it.
Let’s get it out of the way… they are idiots. This is how poor people think and this is why most of them stay poor. They start developing their product or service first without considering how they are going to market it for a profit. What good is the most amazing product or service if you can’t sell it to anyone?
How do you plan on reaching your potential customers? In order to generate sales you have to make people aware of your product or service. The first step is known as brand marketing; you basically generate impressions (awareness) of your brand. Now once you’ve established your advertisements in a high traffic area you’ll need to convert those impressions into visitors.
On the internet, as well as in real life, there are observers and there are visitors. Observers are more commonly referred to as impressions on the internet; they have probably seen a banner, image ad or text ad but haven’t yet visited your physical site or internet site. Visitors have actually visited your physical site or internet site and have had a chance to review your product or service.
Once you have converted your impressions (observers) in to visitors you’ve begun to generate potential customers. These visitors are potential customers because they are aware of your brand and have decided to take a look at what you have to offer.
Here is a simple idiot proof formula for you:
Traffic = Impressions = Visitors
VISITORS = CUSTOMERS
The number one most important thing in business is generating sales. Most of the time small businesses fail because they are unable to generate enough sales to profit on their product or service. Some of you might want to argue with me and say that if they were able to cut costs on their product or service they would be able to profit on the visitors they have already without generating more sales.
This is where most get confused and trained monkeys (hourly workers) go wrong in business. Let’s assume you’re able to generate 25% more sales in your market than your competitors. Let’s also assume you purchase products for resale or use/consumption from the same manufacturer or distributor as your competitor. Since you’re purchasing 25% more from than your competitor from the same manufacturer or distributor it’s extremely likely that you’ll receive a better discount than your competitor as well.
Benefits of Increased Sales:
1. Increased Sales Revenue (+Profit)
2. Increased Affiliate Commissions (+Profit)
3. Discounts for Larger Purchases (+Profit)
4. Increased Exposure / Brand Awareness (+Sales) (+Profit)
[[ +5 ]]
Benefits of Cutting Costs:
1. Increased Profit on Sales (+Profit)
2. Increased Profit on Affiliate Commissions (+Profit)
[[ +2 ]]
If you position your physical site in a high traffic area within your target market you’re more likely to generate sales. Yes, this targeted high traffic location may cost you an additional $3,000 per year but can easily generate 10x that ($30,000) in additional revenue. The same goes for a high traffic search engine keyword on the internet. Yes, it’ll cost you more time and money to get ranked but once you’re ranked the increased sales revenue will more than make up for what you’ve spent.
IMPORTANT SIDE NOTE:
To be successful in business it’s a good idea to adjust your business plan for the worst case scenario. That way if you only get 1/4th of the visitors/customers you expected, your business model is still profitable.
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@ Sacramento Weddings – Hey dude! I just saw that you were #1 for: Sacramento Weddings. That’s fantastic!!! I need to go browse through your link profile to see if you have any gems I can borrow. =) Congrats bro! Has business picked up from organic results?
Now you need to attack “Sacramento Wedding DJs”… start using that as your anchor text from now on.
Once again, the Niche Titans have hit it out of the proverbial park. I had lots of time and very little money, but I’m able to compete with the “big boys” in my market because of my low overhead and high visibility. Because of the internet, an entertainer like myself no longer needs Yellow Pages (Print Media) or Bridal Fairs (Trade Shows). I’ve transitioned from “Interruption Based” marketing (old methods) to “Permission Based” Inbound marketing (organic, looks natural, reputation based).
Wow Sacramento…. awesome work!!!
This is a great post… I am toying with the idea of a paid forum but need to do my research and see if such a thing is something people will take to…
Oh by the way… please please could you install the subscribe to comments by email plugin
RJ — I’m already #3 for Sacramento Wedding DJs…..not too shabby huh?
Ryan – Thanks for the info. I’m making a point to check out people’s websites and postings as much as possible through Twitter and have already learned some pretty great things. I appreciate your sharing the above article and look forward to more. I hopefully will get my site to the point of lots of hits and money making. I guess time will tell.
Niche Titans is chocked full of great information! I’m going to sign up for the newsletter.
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