The Best Traffic Strategies for Your Blog
So you have taken the plunge and started a blog on your site that will increase your page rank and cause you to rank even higher- good for you. Now before you get too excited and start to kick back, there are some blogging traffic strategies that you may want to know to help you even more in this game we call niche marketing.
You may be shocked to know that getting traffic for a blog is different than getting traffic for most other websites in that the blogging technology is full of social elements that are integrated into the results of the blog itself.
One way of marketing your site is to make connections. Your blog will be more about creating an internet buzz or giving people some water cooler talk about a certain topic, relating to your site and business, of course.
Here is a breakdown of how the social means of blogging works. If you started a blog on your site about hair care products, then know that your readers can easily begin to subscribe to your blogs through RSS and feed readers. They can then be updated every time that you publish the blog. Another fun fact is that many of your blog readers will probably be bloggers themselves, and often with a large following. So, if they decide to link to one of your blogs, then it can have a delightful domino affect of being viewed by all of their readers, opening a whole other door to you and expanding your market. Another thing to try on for size is that a popular blog will probably have reader feedback, like users asking you for answers about what hair care product would be best for their hair type, which will give you some new and unique content that your page can rank for in addition. An easy bonus!
Basically, what you are trying to go for in optimizing your blog is to spread the word about your topic and business and get a loyal following of people to give you their attention, rather than matching search relevancy algorithms by optimizing page copy. It can be done! There are several sites out there like Wordpress and Blogger where you can host your blog, but I would advise against it. You are so much better off starting your own domain name with a reputable host, that way you can build your audience at a much faster pace without some of the limits of the sites mentioned.
From there, it is time to get creative. You need to brainstorm and find some content ideas for your blog that will catch the public’s eye and draw traffic to your blog. Utilize social news sites like The Digg to see what is the latest among social bookmarkers, and you can tie that to your business and blog so that what you are posting is relevant, catchy, and in demand. Many people will also use their own social media networks, like Twitter or Facebook, to update their followers on their latest blog posting so that you can have even more people flooding your site. Again, back to one of my past examples of connecting to people in social media circles as you would at a party, be sure to really relate to your followers on Twitter or elsewhere so that you are not simply popping in every day to plug your blog and only your blog. Users will get disinterested in that real quick. SEO blogging is under the same umbrella as all of the other niche marketing startegies- meaning you need to remain genuine to get the results you are looking for.
Easy and Basic SEO Strategies
Again, I am a fan of the simple things relating to SEO, because we all know that Google is on the lookout for organically generated traffic. That said, SEO does not have to be as complex as it is sometimes made out to be, so we would all do well to focus on a few more basic strategies as the building blocks of the traffic and revenue we are creating for our sites. It just makes sense.
To begin, make sure you start out by placing your keywords in the title tag so that search engines robots are aware of what your page is about. You can find the title tag in the top of your documents by the head tags, and when you do type your keywords in the title tag, that is one more step closer to attracting your niche traffic to your site. You do need to use the title tag like a headline, because the text in there will show up on search engines, so it should be something that your customers are looking for. Also, make sure to change your title tags per page because otherwise, the search engine robots will consider all your pages as the same and they may not get indexed. It may be a good idea to use the actual headlines of your page for the title tag so that search engine robots will know what each page is catering to.
When you are dealing with a specific page of your site, you can link from different pages on your site to that page using anchor text. This will be even more beneficial to you if your site has numerous pages, because the more links back to a certain page on your site, the better results that you will see. From there, you can use the text that you have put in your title tag in the body of your content on your page as well because the keywords that you are targeting in your title tag should be the same keywords that you are targeting in the body of your page. It is helpful to have the tag being the same as your headline for the page because when a consumer has clicked to your page from a search engine result, they can then know that they have been directed to the right place because the keywords and subjects match up. It all seems so simple! The search engine robots will also be happy with this because then your title and your headline will be on the same page, so to speak. From there you can take these same keywords and use them within your article on your page, and even bolden them throughout the body of the content.
These SEO basics may seem obvious, but it is more than helpful to touch on the ABCs of what we are doing here so that you can know that you aren’t missing any important steps. Another point worth noting is that you do need to submit your site to search engines yourself because if you are using submission softwares or services, then you may see your site getting penalized by Google, or even banned- and then where does that leave you? Knowing these basic tips will keep you on track with ranking your site because as we know, there is a lot of out of date SEO tactics floating around on the world wide web these days. Put these strategies into practice, and you will see advancements in the traffic you are looking for to your site. Good luck and Godspeed!
Committing Yourself to SEO for Your New Website
If you are one of the many small business owners out there that is struggling to compete within your own niche market, then I am sure that you are beginning to understand all that needs to be done in focusing on SEO so that your site can rank higher and stand out above the rest. If you are starting to implement your own SEO tactics or are even considering hiring a company to do that for you, then here are several things that you need to know so that you are not chasing the wrong things in ranking your site higher.
Make sure that you firstly stay committed to the SEO of your business. The whole point of SEO is that it changes regularly due to the variations in Google’s algorithms, so you have to keep in mind that what may have worked in the past may no longer be relevant for the future. If you begin to see SEO as an ever changing instrument, then you can be one of the first to catch on to some of the new trends and ideas as they come to pass and make them work for you!
When you are looking to hire an SEO company, make sure that you have specific questions ready for them so that you can have a clear idea of what they are offering you in their services. The beauty of the internet is that you can also check online to see if what they are offering you is really up to par, and that way, you can know exactly what you are looking for in an SEO company. After that, you do just have top be patient because your SEO process will be just that- a process. Ranking your site and gaining traffic should all be done somewhat organically through Google’s eyes, so just expect that slow and steady will win the race.
If you are wanting to do all you can in ranking your small business site, then you must commit also to learning all that you can about SEO. There are numerous forums, articles, blogs, and books that you can get out there, and I think that once you delve into it, you will be surprised at all you don’t know, no matter your level of experience. On that note, there are so many website owners right now that have no clue as to what they are doing or are using out dated SEO principles, so if you simply have a little education you are already several steps ahead! Since the SEO education is not hard to get, you would be crazy not to take advantage of all of the great resources today and what they have to offer.
Another great idea is to use web analytic software so once you get starting on using all of your new SEO methods then you can check and track what things are working for you and what aren’t. This is vital in that it will cut down on any and all time wasted since you can see right away where you may need to change your plan of attack in ranking your website.
I hope that these ideas have proven helpful in spurring you on to commit to the ranking and SEO of your new site for your small business. It is best to have an open mind in all you are doing since some of the best ideas may be something that you have never tried before!
