Relative Links
I just put together a niche site for myself and scheduled 120 posts over the next few months. Each of these posts is full of unique content and nearly 100% original, not copied and no program was used to re-write the posts before scheduling them to be published. However what I did fail to do is create relative links within each post in order to improve sitewide search engine optimization and help visitors navigate to relative content.
The reason no relative links were used within the content is because I hired a writer to create all of the content so far and schedule it to be published, not because I didn’t think they were necessary. Creating links relative to the content you’re linking to can take some time and planning but should come naturally. Create your links to content within your site that is relative to the topic you’re trying to present. For example, in this article we are talking about how interlinking can improve search engine optimization and in the first paragraph I created anchor text linking to the category of the site relative that topic.
Internal links help your visitors find relative content while improving your seo score at the same time. Typically it’s a good idea to have the same term mentioned on both the url you’re linking to and the url you’re linking from, that way each of the pages have similar content. When you obtain the proper links from relative content from internal or external pages you will be able to improve your seo and hopefully increase your pageviews at the same time. Make sure to use the proper anchor text when using html hyperlinks and try not to overuse the same exact keyword. Google isn’t stupid and if you spam keywords you can lose ranking or even get sandboxed all together.
The Top 3 SEO Guidelines for Niche Marketers
Now that you have established your niche market, you may be looking for better ideas of how to direct traffic back to your site, but I will tell you that tried and true SEO tips work every time. I have for you the top 3 SEO guidelines that you must know as a niche marketer so that you can draw maximum traffic to your site in the shortest amount of time. If you are looking to expand your niche market and reach all of your target audience, then these are the perfect tips for you to utilize the relatively free force that is SEO for more results with less work. Perfect!
- Write a unique META description for each page: Make sure that you are adding a unique META description to each of your pages and not just using the same ones since that will be seen as duplicate content to Google search engines. These page descriptions will not give you a better page rank, so you don’t need to load them full of keywords, but they will make your site more user friendly so that your traffic is more apt to click through these pages.
- Give Every Page Original Content: No matter what you are peddling in your niche market site, it is incredibly worth it to take the time and effort to give every one of your pages its own original content with their own natural keywords within them. So if you are selling pages of cowboy boots, then you can have about 200 words of content per page, as well as using the specific type of boot within the text as the keyword. You can also link back to your own pages from your additional content, so that there are no past pages, such as blogs, that are getting moved back into an archive status. You want every page within your site to not only have original content but to be within a few short links back to your home page.
- Optimize the Titles of Your Pages: Your title will be where it’s at for you in carrying the weight to rank for your keywords, so that is where you need to make sure that you are optimizing your keywords. Do not make your title more than around 70 characters, and it will be most helpful if you have already researched the targeted keywords for your niche site. You need to make sure that the keywords that you are targeting are something that is already being searched for so that your scope is not too narrow in your niche marketing.
If I have said it once, I have said it 100 times- SEO strategies are vast, and these methods are just the tip of the iceberg. If you are looking to target your own niche audience that are looking for the top brands in men’s and women’s cowboy boots, for example, then put these ideas into play so that you are making sure that your site is utilizing prime SEO tactics to draw more traffic and rank you even higher. Be sure to also focus on making things descriptive so that your users have an easier time quickly navigating your page, becaue studies have proven that the more user friendly that your site is, the better! That is obviously why you are targeting the niche you are in, so make sure that your visitors feel comf0rtable and at home so they can come back again and again. You cannot go wrong!
4 Easy Tips to Improve Your SEO
For those of you out there who may be beginners in internet marketing and SEO, or even for those experts who have tried every option, here are a few easy tips to improve your SEO and add to the ranking of your site. These are basic strategies that should be able to be used to enhance and advance your site and bring you to the top. Don’t say I didn’t warn ya!
1. Impeccable Content: One of the main things that we have stressed over and over is to focus on quality content full of your primary keywords and phrases so that your site will always be seen by Google. If you are using other methods to manipulate your ranking, then you must know that those may fall out from under you as time goes on, but having solid content is something that you can always rely on. So, if you are specializing in a site selling cell phone accessories, then pump up your site with articles and pages of blogs on the latest cell phone covers and the top chargers for each cell phone brand. Make sure that it too is factual and informative so that it will not only create content for you but will really cause people to link back to you as a valid resource.
2. Quality Links: As we all well know, links need to be our second focus on the list. That’s why we are all here, right? Look to build a large amount of quality backlinks using your keywords as the link. But one thing to keep in mind is if there is no relevant reason for a site to be linking to you, then you should avoid it. Quality!
3. Add More Fresh Content: Back to the subject of content… Not only do you need a solid amount of content for your site, but you need to stay vigilant in constantly adding fresh content so that you stay on the radar of the search engines as an in demand and knowledgeable site. Fresh content can add to how well you rank, and this may even be something for you to think about outsourcing to a skilled blogger or article writer as your business grows.
4. Get Found Locally: Not only do you need to hit the market of the world wide web, but you mustn’t neglect all of the people available to you in your home front! I can think of an example of a site in my area that began to boom online, and then they suddenly had people showing up at their address to find out more about their services! They then had to change the storefront of their business to allow customers and still focus on their internet demand. The best of both worlds- you can’t beat that! So focus on search phrases and not just keywords that also have the name of your city and company, like “the best Dallas cell phone accessory retailer”. That way, when people in your area are looking for cell phone accessories, they are automatically drawn to you!
These are just a few easy tips to either help you understand better or remind you of the basics that still work. The building blocks of SEO should not be neglected in place of fancier tactics, because while the latter do have their own results, these easy tips are proven to work every time. Another point is that these tips will be the most reliable way to take your site to the top and may take some time and investment. In other words, if you are looking for a get rich quick scheme, keep right on lookin’.
