The Top 3 SEO Guidelines for Niche Marketers
Now that you have established your niche market, you may be looking for better ideas of how to direct traffic back to your site, but I will tell you that tried and true SEO tips work every time. I have for you the top 3 SEO guidelines that you must know as a niche marketer so that you can draw maximum traffic to your site in the shortest amount of time. If you are looking to expand your niche market and reach all of your target audience, then these are the perfect tips for you to utilize the relatively free force that is SEO for more results with less work. Perfect!
- Write a unique META description for each page: Make sure that you are adding a unique META description to each of your pages and not just using the same ones since that will be seen as duplicate content to Google search engines. These page descriptions will not give you a better page rank, so you don’t need to load them full of keywords, but they will make your site more user friendly so that your traffic is more apt to click through these pages.
- Give Every Page Original Content: No matter what you are peddling in your niche market site, it is incredibly worth it to take the time and effort to give every one of your pages its own original content with their own natural keywords within them. So if you are selling pages of cowboy boots, then you can have about 200 words of content per page, as well as using the specific type of boot within the text as the keyword. You can also link back to your own pages from your additional content, so that there are no past pages, such as blogs, that are getting moved back into an archive status. You want every page within your site to not only have original content but to be within a few short links back to your home page.
- Optimize the Titles of Your Pages: Your title will be where it’s at for you in carrying the weight to rank for your keywords, so that is where you need to make sure that you are optimizing your keywords. Do not make your title more than around 70 characters, and it will be most helpful if you have already researched the targeted keywords for your niche site. You need to make sure that the keywords that you are targeting are something that is already being searched for so that your scope is not too narrow in your niche marketing.
If I have said it once, I have said it 100 times- SEO strategies are vast, and these methods are just the tip of the iceberg. If you are looking to target your own niche audience that are looking for the top brands in men’s and women’s cowboy boots, for example, then put these ideas into play so that you are making sure that your site is utilizing prime SEO tactics to draw more traffic and rank you even higher. Be sure to also focus on making things descriptive so that your users have an easier time quickly navigating your page, becaue studies have proven that the more user friendly that your site is, the better! That is obviously why you are targeting the niche you are in, so make sure that your visitors feel comf0rtable and at home so they can come back again and again. You cannot go wrong!
4 Easy Tips to Improve Your SEO
For those of you out there who may be beginners in internet marketing and SEO, or even for those experts who have tried every option, here are a few easy tips to improve your SEO and add to the ranking of your site. These are basic strategies that should be able to be used to enhance and advance your site and bring you to the top. Don’t say I didn’t warn ya!
1. Impeccable Content: One of the main things that we have stressed over and over is to focus on quality content full of your primary keywords and phrases so that your site will always be seen by Google. If you are using other methods to manipulate your ranking, then you must know that those may fall out from under you as time goes on, but having solid content is something that you can always rely on. So, if you are specializing in a site selling cell phone accessories, then pump up your site with articles and pages of blogs on the latest cell phone covers and the top chargers for each cell phone brand. Make sure that it too is factual and informative so that it will not only create content for you but will really cause people to link back to you as a valid resource.
2. Quality Links: As we all well know, links need to be our second focus on the list. That’s why we are all here, right? Look to build a large amount of quality backlinks using your keywords as the link. But one thing to keep in mind is if there is no relevant reason for a site to be linking to you, then you should avoid it. Quality!
3. Add More Fresh Content: Back to the subject of content… Not only do you need a solid amount of content for your site, but you need to stay vigilant in constantly adding fresh content so that you stay on the radar of the search engines as an in demand and knowledgeable site. Fresh content can add to how well you rank, and this may even be something for you to think about outsourcing to a skilled blogger or article writer as your business grows.
4. Get Found Locally: Not only do you need to hit the market of the world wide web, but you mustn’t neglect all of the people available to you in your home front! I can think of an example of a site in my area that began to boom online, and then they suddenly had people showing up at their address to find out more about their services! They then had to change the storefront of their business to allow customers and still focus on their internet demand. The best of both worlds- you can’t beat that! So focus on search phrases and not just keywords that also have the name of your city and company, like “the best Dallas cell phone accessory retailer”. That way, when people in your area are looking for cell phone accessories, they are automatically drawn to you!
These are just a few easy tips to either help you understand better or remind you of the basics that still work. The building blocks of SEO should not be neglected in place of fancier tactics, because while the latter do have their own results, these easy tips are proven to work every time. Another point is that these tips will be the most reliable way to take your site to the top and may take some time and investment. In other words, if you are looking for a get rich quick scheme, keep right on lookin’.
Using Social Media Sites to Get Your Name Out There and Create Links
There are so any social media sites out there that it often becomes hard to differentiate whether they can work best for business or pleasure. Twitter has been proven to be a fantastic resource for marketing your business and making connections and links to your site, but that really is the tip of the iceberg when it comes to social media circles. The bottom line is that consumers out there want to know what the latest and greatest products and services are, and they are using these sites to find out. You would be prudent to do the same and use these social media sites to get your name out there and thus build even more links to your site.
Digg is a great social content website truly run by the users it cultivates. If this is what people are looking for, then this is where you want to be! The content on Digg is all submitted by the readers, so if you submit your article relating to your business- like the best dog leashes for a pet accessory website, then it will be dugg by all of the users out there if it proves to be interesting and in demand content. If you do end up having some popular content on Digg, then it could be a good idea to add a comments area that users have to register to so that they are drawn to come back to your profile again and again, thus adding to return traffic to your site.
Wikipedia is another popular source for users on the internet to look for knowledgeable info on what they need to know about their subject they are searching for. The content for Wikipedia is contributed by people all over the world, and if you do search for keywords, you will often find that Wikipedia surfaces in Google’s top ten. Not too shabby! So, if you have references and supplies on your pet website for the best dog training tools, then you can post your link to your site on the external links section of a corresponding Wikipedia article. If you do choose to write an article about the information on your site for Wikipedia and shamelessly plug your site, then it will be deleted. Instead, you need to write original content for Wikipedia as an objective source that is unrelated to your site so that the article can be informatively posted and linked back to you.
And now we come to Facebook… the incredibly popular online community that can be used to market to young adults looking for common interests and hot topics. You may actually want to consider starting by buying ad space on Facebook, if you can afford the investment. Know that whatever ad you purchase on Facebook will be seen by overwhelming amounts of young adults that are looking to find the best products or sites to meet their needs. And that can be you! You best bet for Facebook, however, is to use the group method that is so popular among Facebook users. If you create a group dedicated to Pet Training or Animal Rescue or anything that relates to your pet accessory site, then you can build an edgy hype that will cause many Facebookers to jump on board and join your group, as they are often looking for new ideas and causes within the community. An effective way to get your name out there!
These are just a few social media sites that I touched on, but the point is that when you begin to explore these circles, the options for promoting and linking to your site seem to be endless. Take time to look around, and do not discount the communities of users that are looking to learn more about you.
