Aim To Rank For Long Tail Keywords
When new bloggers start out writing about their favorite topic, they are excited and just writing away. They then start to investigate why they don’t really have much traffic, and they start learning about search engine optimization (SEO). So, they start targeting their main keyword. Let’s say it’s a blogger writing about his debt, and how he hopes to end his debt through blogging. He starts to target the keywords “debt management.” After doing some SEO basics, and maybe a little bit of link building, he still is frustrated by not being in the top few pages on Google for “debt management” so he starts to give up. Instead of giving up, he should aim for long tail keywords.
His problem was that he was trying to blog about a keyword that many people are competing for. When there’s a lot of competition, it’s harder to rank higher in Google, therefore less visitors from Google. So, how can this problem be solved? By using long tail keywords. Long tail keywords are groups of keywords that are not too common when they are by themselves, but when they are grouped, they will be able to draw more customers to your website. Also, since those groups of keywords aren’t as popular, then it will be a lot easier to rank higher in the search engines. And since you’ll be targeting a fairly specific set of keywords, the people searching for those keywords will be more valuable customers since their search results will be laser targeted.
So how do you find long tail keywords for your site? The first step is to dive into your site statistics. Most statistics programs show you the keywords that were used to find you in the search engine. Start looking at some of the longer phrases that were used to find your site, and then write an article about that topic specifically. Also take a look at where you stand in the search engines already for those phrases. That will give you an idea if you really need to target that phrase with a few pages about that topic, or if one page will do. Make sure that you link to this new page from a couple of your other pages and external pages, using that long tail keyword as your anchor text for the link.
Another way is to use a free online tool from Google. (You can find it at: https://adwords.google.com/select/KeywordToolExternal) You can search for the generic term that you want to use and it will often give a nice long list of popular searches, with a rough estimate of how many searches a month. (To see a more accurate monthly search volume, change the “Match Type” from “Broad” to “Exact”. Try searching the term “debt management” to get an ideas of long tail keywords.
The thing to remember when targeting long tail keywords is the value of small things when multiplied. Sure, it’d be awesome to rank first for a keyword that gets 300 searches a day. But, that will be a little bit harder. If, instead, you focus on 10 long tail keywords with 30 searches a day each, you’ll still get about 300 visitors to your site, but it’ll be a lot easier since you’ll probably rank higher for those keywords since they are long tail, and therefore less competitive.
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Love the website and I hope you do well with it and I hope I can find someone that could help me with mine I would sure like to make money too..
I was one of those bloggers who didn’t do any research and just dived into my blog and spoke my mind. This meant that I didn’t get much traffic at all really.
Just recently I’ve started targeting my keywords better and picking multiple phrases for the same keyword because people often don’t always type the same search phrase into Google.
This gotten me a lot more SEO traffic lately. I average about 40 visits from Google alone in a day now. This is a lot better than what it was before.
Definitely good advice for someone in a competitive market.
This is good advice that people just starting to build their internet presence don’t always think about. I expect I’ll always have more longtail traffic than from higher volume terms.
Carolyn: Yah, the big keywords in your niche are definitely good goals to shoot for, but those will be a lot tougher, and should be long term goals. In the mean time, get some easy traffic with long tail keywords.
It’s important to be very specific in your keywords. At our company, we provide products and services for professional photographers. Recently, we launched a line of marketing materials. When creating the landing page for it, we had to focus on the niche market of photography by putting ourselves in the mindset of a pro photographer — what would he/she search for? Instead of “marketing materials” we tried “pro photography marketing materials.” And so on… Really strengthen your keyword grade/rank for specific terms to your industry because these searchers are more likely to use your business.
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