How to Get More Customers by Adding Value
To understand how to get more customers by adding value to your product or service you first need to know your product or service and what your customer wants from you. The best way to increase your customer base is by adding value that helps them meet their goals. If your customer is looking to save money, make money, get something done, automate a task or save time, save money or even entertainment, the best way to get more customers is to meet their needs.
Simple ways to get more customers
1. Add significant value, meet their needs
2. Offer incentives for referrals, discount/prizes etc
3. Collect their information to market them directly
4. Create additional products or services to market to previous customers
5. Target your customers emotions
Get more profit from each of your customers
If you can sell each product for 30-50% more, you can increase your revenue by 30-50% without having to get more customers. This is a strategy that is quite effective if you can keep your conversions in the same ballpark as you did before the increase in price. Now do people stop buying Pepsi just because of a 30% increase in price? Maybe… but usually if they are emotionally attached to it they will buy it anyway.
Example of a 50% price increase and a 17% decrease in conversion percentage with the same amount of visitors.
$50 product – 300 visitors – 6 sales = $300
$75 product – 300 visitors – 5 sales = $375
If you think you are tapped out on your current product or service try improving what your offering and sell an upgraded version to the same customer. A good example would be buying a brand new car, you can start with the base model or you add additional options to the same vehicle for more money. This is the best way to get more customers to spend more money on the same product or service by adding value to it.
Example of How to get Viral Opt Ins
This is a basic example of how to get viral opt ins to your newsletter or mailing list. This can method can also be applied to generating traffic to your target landing page or sales page. If you collect their email data you are able to market them many times over and convert convert convert. The power of viral marketing is quite amazing.
Alright, here is the basic setup.
A simple example of how to get viral opt ins
1. Get an image or video that you think people will want to see
-> based on your content niche if possible, that way you generate targeted leads
2. Host the image on url or domain of your choosing
-> example: http://yournotgonnabelievethis.com (not a good example of a viral lay, very similar, but the domain name gets the point across well)
3. Install a script that locks the content, the user is required to take an action before they view the content
-> example: post http://yournotgonnabelievethis.com/video=3419 on their facebook wall and refer 5 people
(video=3419 -> their unlock link, once 5 people visit that URL the content is unlocked)
4. Unique IP tracking and unique referral URL generated on each visitor
-> example: visitor1 = 24.19.38.11 – Unlock URL = http://yournotgonnabelievethis.com/video=1
-> example: visitor2= 65.11.99.160 – Unlock URL = http://yournotgonnabelievethis.com/video=2
5. Make it appeal to their emotion!
-> example: title =”President Obama stealing from a department store???”
If they desire to view the content they will do as you wish!
Image or Video example that generates viral traffic and opt ins
As you now people have been doing this with Facebook applications, fan pages, you name it.
Try this method on:
-Facebook
-Myspace
-Twitter
-Forums
-Instant Messenger
Generating Income from Viral Traffic and Opt Ins
The power of compound traffic from viral marketing is insane. Lets do the math here:
round1 -> 50 click and participate to start
round2 -> 50 x 5 = 250
round3 -> 250 x 5 = 1250
round4 -> 1250 x 5 = 6250
round5 -> 6250 x 5 = 31250
round6 -> 31250 x 5 = 156250
round7 -> 156250 x 5 = 781250
round8-> 781250 x 5 = 3,906,250
This is how multi-level marketing is so successful (MLM) like Amway, Quixtar, etc.
It only takes 50 people to start and if you have something that people will get EMOTIONAL about… you can hit a home run when it goes viral.
Imagine if you make $25 for every 1,000 visitors. You’ve just generated 3,906 sales or $97,656.25 after marketing only 50 people.
A perfect example of this is a friend of mine who created the ‘Repost this bulletin to see who is viewing your profile!!” on MySpace… over $170,000 NET in a week.
This video about words of encouragement is an example of a video that strikes your emotions and will go viral. This is a part of niche marketing that should be fun and you can enjoy. I hope this is a sufficient example of how to get viral opt ins and make huge sums of money with viral marketing.
