4 Easy Tips to Improve Your SEO
For those of you out there who may be beginners in internet marketing and SEO, or even for those experts who have tried every option, here are a few easy tips to improve your SEO and add to the ranking of your site. These are basic strategies that should be able to be used to enhance and advance your site and bring you to the top. Don’t say I didn’t warn ya!
1. Impeccable Content: One of the main things that we have stressed over and over is to focus on quality content full of your primary keywords and phrases so that your site will always be seen by Google. If you are using other methods to manipulate your ranking, then you must know that those may fall out from under you as time goes on, but having solid content is something that you can always rely on. So, if you are specializing in a site selling cell phone accessories, then pump up your site with articles and pages of blogs on the latest cell phone covers and the top chargers for each cell phone brand. Make sure that it too is factual and informative so that it will not only create content for you but will really cause people to link back to you as a valid resource.
2. Quality Links: As we all well know, links need to be our second focus on the list. That’s why we are all here, right? Look to build a large amount of quality backlinks using your keywords as the link. But one thing to keep in mind is if there is no relevant reason for a site to be linking to you, then you should avoid it. Quality!
3. Add More Fresh Content: Back to the subject of content… Not only do you need a solid amount of content for your site, but you need to stay vigilant in constantly adding fresh content so that you stay on the radar of the search engines as an in demand and knowledgeable site. Fresh content can add to how well you rank, and this may even be something for you to think about outsourcing to a skilled blogger or article writer as your business grows.
4. Get Found Locally: Not only do you need to hit the market of the world wide web, but you mustn’t neglect all of the people available to you in your home front! I can think of an example of a site in my area that began to boom online, and then they suddenly had people showing up at their address to find out more about their services! They then had to change the storefront of their business to allow customers and still focus on their internet demand. The best of both worlds- you can’t beat that! So focus on search phrases and not just keywords that also have the name of your city and company, like “the best Dallas cell phone accessory retailer”. That way, when people in your area are looking for cell phone accessories, they are automatically drawn to you!
These are just a few easy tips to either help you understand better or remind you of the basics that still work. The building blocks of SEO should not be neglected in place of fancier tactics, because while the latter do have their own results, these easy tips are proven to work every time. Another point is that these tips will be the most reliable way to take your site to the top and may take some time and investment. In other words, if you are looking for a get rich quick scheme, keep right on lookin’.
Using Social Media Sites to Get Your Name Out There and Create Links
There are so any social media sites out there that it often becomes hard to differentiate whether they can work best for business or pleasure. Twitter has been proven to be a fantastic resource for marketing your business and making connections and links to your site, but that really is the tip of the iceberg when it comes to social media circles. The bottom line is that consumers out there want to know what the latest and greatest products and services are, and they are using these sites to find out. You would be prudent to do the same and use these social media sites to get your name out there and thus build even more links to your site.
Digg is a great social content website truly run by the users it cultivates. If this is what people are looking for, then this is where you want to be! The content on Digg is all submitted by the readers, so if you submit your article relating to your business- like the best dog leashes for a pet accessory website, then it will be dugg by all of the users out there if it proves to be interesting and in demand content. If you do end up having some popular content on Digg, then it could be a good idea to add a comments area that users have to register to so that they are drawn to come back to your profile again and again, thus adding to return traffic to your site.
Wikipedia is another popular source for users on the internet to look for knowledgeable info on what they need to know about their subject they are searching for. The content for Wikipedia is contributed by people all over the world, and if you do search for keywords, you will often find that Wikipedia surfaces in Google’s top ten. Not too shabby! So, if you have references and supplies on your pet website for the best dog training tools, then you can post your link to your site on the external links section of a corresponding Wikipedia article. If you do choose to write an article about the information on your site for Wikipedia and shamelessly plug your site, then it will be deleted. Instead, you need to write original content for Wikipedia as an objective source that is unrelated to your site so that the article can be informatively posted and linked back to you.
And now we come to Facebook… the incredibly popular online community that can be used to market to young adults looking for common interests and hot topics. You may actually want to consider starting by buying ad space on Facebook, if you can afford the investment. Know that whatever ad you purchase on Facebook will be seen by overwhelming amounts of young adults that are looking to find the best products or sites to meet their needs. And that can be you! You best bet for Facebook, however, is to use the group method that is so popular among Facebook users. If you create a group dedicated to Pet Training or Animal Rescue or anything that relates to your pet accessory site, then you can build an edgy hype that will cause many Facebookers to jump on board and join your group, as they are often looking for new ideas and causes within the community. An effective way to get your name out there!
These are just a few social media sites that I touched on, but the point is that when you begin to explore these circles, the options for promoting and linking to your site seem to be endless. Take time to look around, and do not discount the communities of users that are looking to learn more about you.
The Best Traffic Strategies for Your Blog
So you have taken the plunge and started a blog on your site that will increase your page rank and cause you to rank even higher- good for you. Now before you get too excited and start to kick back, there are some blogging traffic strategies that you may want to know to help you even more in this game we call niche marketing.
You may be shocked to know that getting traffic for a blog is different than getting traffic for most other websites in that the blogging technology is full of social elements that are integrated into the results of the blog itself.
One way of marketing your site is to make connections. Your blog will be more about creating an internet buzz or giving people some water cooler talk about a certain topic, relating to your site and business, of course.
Here is a breakdown of how the social means of blogging works. If you started a blog on your site about hair care products, then know that your readers can easily begin to subscribe to your blogs through RSS and feed readers. They can then be updated every time that you publish the blog. Another fun fact is that many of your blog readers will probably be bloggers themselves, and often with a large following. So, if they decide to link to one of your blogs, then it can have a delightful domino affect of being viewed by all of their readers, opening a whole other door to you and expanding your market. Another thing to try on for size is that a popular blog will probably have reader feedback, like users asking you for answers about what hair care product would be best for their hair type, which will give you some new and unique content that your page can rank for in addition. An easy bonus!
Basically, what you are trying to go for in optimizing your blog is to spread the word about your topic and business and get a loyal following of people to give you their attention, rather than matching search relevancy algorithms by optimizing page copy. It can be done! There are several sites out there like WordPress and Blogger where you can host your blog, but I would advise against it. You are so much better off starting your own domain name with a reputable host, that way you can build your audience at a much faster pace without some of the limits of the sites mentioned.
From there, it is time to get creative. You need to brainstorm and find some content ideas for your blog that will catch the public’s eye and draw traffic to your blog. Utilize social news sites like The Digg to see what is the latest among social bookmarkers, and you can tie that to your business and blog so that what you are posting is relevant, catchy, and in demand. Many people will also use their own social media networks, like Twitter or Facebook, to update their followers on their latest blog posting so that you can have even more people flooding your site. Again, back to one of my past examples of connecting to people in social media circles as you would at a party, be sure to really relate to your followers on Twitter or elsewhere so that you are not simply popping in every day to plug your blog and only your blog. Users will get disinterested in that real quick. SEO blogging is under the same umbrella as all of the other niche marketing startegies- meaning you need to remain genuine to get the results you are looking for.
