Real Estate SEO and Niche Marketing Tips
Filed under: General Marketing, Niche Marketing, Search Engine Optimization
When I create niche sites, they are about very random topics. For some, their niche is real estate because that is their job. They’ve realized that the internet can be a fantastic resource for getting new customers. But, many don’t know much about seo in general, let alone real estate seo. They also don’t know basic internet marketing principles, let alone real estate internet marketing hot spots.
I have worked to gather a list of resources for real estate agents, brokers, and others involved in this niche to increase their web presence in both the search engines and other social media resources. Hope these help! (also, if you can read between the lines, you can find some great seo and internet marketing tips in general… just apply them to your niche)
Real Estate Link Building Resources
Linking Secrets for Pro Real Estate Websites
Niche Link Building List For Real Estate
Link Building With RealEstateAgentProfiles.com
Link Building with Zillow
Link Building with Trulia
Link Building with ActiveRain
Real Estate Social Media Marketing Resources
Using Twitter for Marketing Real Estate
Dwellicious – Social Bookmarking for Real Estate Professionals
Real Estate Internet Marketing Blogs
http://www.itkeepsyourunning.com/
http://www.webstarget.com/blog/
http://www.workingthemagic.com/blog/
http://www.houseblogger.com/houseblogger/real_estate_seo/
http://www.buildrealestateresults.com/blog/
http://www.armingyourfarming.com/realestatemarketing/
If real estate is your niche, I hope these real estate marketing tips help you in increasing your web presence, and thereby increasing your income.
Using Google’s Keyword Tool PROPERLY for Niche Marketing Research
Well, to conclude our Keyword Research series, I created a video about how to PROPERLY use the Google Keyword Tool to do your niche marketing research. It isn’t a long video, but it could mean the difference between having an accurate idea of how often a keyword is searched and being way off and wasting time on a keyword that may indeed not be fruitful. Enjoy the video:
Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
Please comment and let us know any other videos you’d like us to put together with regards to niche research, or niche marketing in general.
Why Do Some Keyword Research Tools Seem So Inaccurate
Thank you all so much for voting on the Which Keyword Research Tool Do You Use post. If you haven’t voted yet, please do!
In response to that post, I received a DM on Twitter from @bluelynxmktg, (not a Twitter Auto-DM, thank God). He asked about me alluding to Google’s Keyword tool, and if it overprojects the search numbers one may try to use for niche marketing research.
Instead of bashing Google’s Keyword Tool, or any other keyword tool, I am going to offer reasons as to why I think these tools are inaccurate.
1) The sites use only a small sampling on searches when projecting numbers. If any of the tools can have the biggest sample with which to make estimations of, it’d be Google’s Keyword Tool, because they own the largest share of searches on the internet. Everyone else, simply has a subsection of all of the searches, and has to estimate and scale up to get an average search volume.
Neilsen TV ratings do the same thing. Only a small number of cable boxes are calculated, and then they make an estimation of how many millions of viewers there are, based on those boxes. This can be problematic, if there are issues with scaling up.
2) Seasonal trends can be tricky. Travel niches can be subject to various search volumes, depending on the time of year. Snowboarding niches obviously have much higher search volumes around the winter time. Whereas beach niches have higher search volumes in the months leading up to and during the summer. Depending on how your keyword tool calculates seasonal niches, the numbers may be way off.
3) Search engines don’t share their data. This also leads to more guessing of numbers, than hard facts. Since the search engines are competing, they wouldn’t want to give away their search numbers, especially if a certain subsection of society tends to use one search engine over another.
4) The #1 search result doesn’t get all of the traffic. People tend to forget that just because you are #1, doesn’t mean that you will get all or even most of the traffic. It’s been estimated that #1 only gets about 45% of the total search volume. There’s usually the others in the top 10, plus various advertisments that can be clicked on. So if a keyword is estimated to receive 45,000 searches a month, the #1 search result may only see 20,000-22,000 of those searches.
5) The keyword or target search result is too new. Typically a keyword research tool updates every month. If the keyword you’re trying to target is for a new product just released or an incident that just occured, ie: “blackberry storm” or “heath ledger overdose”, it’s unlikely that the traffic sample for the previous month is accurate.
There may be other reasons. If you can think of any others, please post them in the comments. Also, please subscribe to the newsletter or our RSS feed to see the next post in this series, How to effectively use the Google Keyword Tool to find keywords.
