Relationship Marketing – Building Successful Relationships
While growing up my father started a few small businesses and never really succeeded. Both my grandmother and my grandfather both had trouble building successful relationships with not just family but people in general. This doesn’t mean that my grandparents had any trouble making friends if they wanted to but once a friendship was established they did little to maintain it over time. Without solid guidance from their parents my father and his brother struggled with their relationships at an early age.
My father always wanted to go in to business for himself and tried more than once. His first business venture that I know of was when I was not much older than 5 years old. He wrote a short book or pamphlet, “How to Be Rich and Thrive”, basically a short self help manual intended to give people the motivation they needed to do something with their life. He finished the How To Get Rich manual and had it published under his registered business entity “How To Publications” in the State of Oregon. He published an ad in the local newspaper, this was the early 90′s, sold a few copies that weekend and that was pretty much it. He stopped pursuing it after that. He had a marketing strategy that worked on a small scale but nothing that attracted a large audience or any real success story.
Not long after that my father was talking with a friend from church in the Mortgage Business. He was able to establish a relationship with this guy from church and land an after work job opportunity. At that time my father was working as a millwright for a large manufacturing company that is still in business today. He would work from 8am to 4pm and then head to his after work mortgage opportunity. He initiated a few home loans for his co-workers at his day job and made a few thousand dollars in commission for as the loan originator. He eventually ran out of leads and was having trouble generating new leads because he had already exhausted his current personal and business relationships. Unable to effectively process any new loans as he was not building new relationships his days in the mortgage industry were cut short.
Now a few months later he met someone else at church who had a work at home business opportunity. This business was really simple, you just keep doing what you’re doing but instead of buying your usual products from the store you buy them from a single company. You purchase your toothpaste, toilet paper, printer paper, clothing, barbecues, etc directly from them instead of from the store. By purchasing products from them instead of at the store you’re saving a little bit of money but not much to be honest. You earn a % back of products you buy and so does the person that referred you. The idea is that by continually referring people over time you profit from their purchases and from people they refer as well. This company was known as Amway at the time, currently known as Quixtar, and is probably one of the largest pyramid schemes for retail purchases ever created. Now once again because my fathers marketing failure had directly to do with his relationship marketing skills and the fact that he wasn’t able to build successful relationships.
Now some years later when I was 15 years old I asked my father for a Go Kart for Christmas. This is all I really wanted and I was almost old enough to get my license and drive a real car. My father came through at Christmas like he had almost always done in the past and bought a $1,000 Red Go Kart. This kart went almost 35 MPH, which was pretty fast, and we took it out to some new construction neighborhoods and drove it for a couple hours. It wasn’t long before my father spent nearly $10,000 on some racing karts, motors, tires, etc for himself, my brother and I. We went sprint track racing on pavement for a season and us kids were just getting burned out. After a season I was about to turn 16 and my dad traded my kart for my first car, a 1987 Toyota MR2.
Anyways, after my brother and I stopped racing my dad continued to do it by himself even though we were no longer interested. He purchased a equipment press, lathe, engine building tools and even custom built a machine to test engine performance. All together he had invested nearly $15,000 in tools and equipment and planned on starting a business. His marketing was limited to the phone book and a website with almost no traffic. Most of the calls from the phone book were kids looking for a place to ride go karts for recreation instead of a racing and performance shop. Go Kart Racing is a very small market and people tend to buy from the same people over and over again. These racing shops develop a customer base and their customers refer new customers. This is a market where relationship marketing and building successful relationships is critical to your success.
Now since he didn’t already have a racing team or customer base it was difficult for him to secure any work. Most of his work was done for newcomers because he was the cheapest and he barely made any profit on his work. He was doing his work cheap to try and get noticed while still making a little money for his time. His work was superb but it went unnoticed because he had no respected racers marketing his brand. It probably would have been a good idea to sponsor the best racers even if he lost money initially to give some respect to his brand.
Building successful relationships is healthy and can really enhance your success. In order to build an empire or a fortune 500 company you definitely can’t do it by yourself. You need be able to build new relationships and maintain them over time. Think of every new relationship you build as new roots to your tree. You are the tree and as you build new relationships new roots are created allowing you to absorb more water than ever before. The more water you’re able to absorb the faster you’re able to grow and more likely you are to survive.
You can’t build a pyramid by yourself anytime soon… you’re going to need some help. Try to apply this to internet marketing and the community. Establish yourself with competitors or friends interested in the same things that you are. Try to work together and learn from each other while building a successful relationship in the process.
How to Setup a Forum using phpBB
How to Setup a Forum using phpBB
Creating a forum for your blog or website gives your visitors a chance to interact with each other. If you’re using traditional methods to drive traffic it’s likely that most of your visitors are visiting your site for the same reason. This will also give you a chance to engage in topic conversation with individuals and allow all registered users to engage in the conversation if they are interested.
Once you have some registered users it’s best you give them a reason to continue visiting the forum. The best way to establish return visitors to your forum is to give those visitors some incentive, a reason why they want to return. The incentive you choose could be recent news, information, prizes, discounts or cash payments. It’s best you choose something that your visitors would appreciate and might encourage your visitors to invite their friends.
Yesterday I was the first time I created my own forum one of my sites. To be completely honest I thought it would be a lot more difficult to create. The truth is that most web hosts provide one-click installs such as Fantastico or Simple Scripts. To create a forum it’s as easy as logging in to your CPANEL and using Fantastico to install a phpBB forum.
I’ll keep the steps as simple as possible:
1. Install phpBB
- Log in to CPANEL
- Use Fantastico or Simple Scripts
- Install to /forums
- Create Admin User
2. Create Categories
- Create Subforums
- Setup User Permissions
3. Install a Style
- This will give your forum a Theme
- Add Logo to Banner
Start creating threads (topics) for your new forum.
Post a blog about your new forum that you’ve created so your visitors know about it.
Invite them to join your forum and maybe give them an incentive.
The most important thing… build a community that you enjoy!
How to get more views on YouTube
You’ve come to the right place if you want to learn how to get more views on youtube and rank better at the same time. As some of you already know video marketing can generate huge amounts of traffic. So many people are visual learners and would rather just watch a video than read some text.
Some of the most successful internet marketers use videos to market their products, explain a technique, talk about their service, or just ramble amount something. As long as people enjoy watching your videos you’ll generate return visitors that come back to watch the same video or related videos.
I’ll show you how to get more views on youtube right now
YouTube is currently the largest video network on the internet. There are videos on YouTube for nearly everything you can imagine. You can watch your favorite TV Show, Game Trailer or How to Make a Sandwich. The more views your video receives the higher it’s ranked when your target keyword is searched.
A well ranked YouTube video will show up in Google search engine rankings. When posting a video on YouTube you can put a link to your site in the description so if viewers enjoy your video they may visit your site as well. So lets focus on how to get more views on youtube and how to accomplish that without having to watch your own video thousands of times.
Old methods on how to get more views on youtube that may not work anymore
There are a couple ways to generate a large amount of YouTube views quickly.
1. Post Related Videos
- When someone views your video other videos you’ve uploaded are also displayed and they may view additional videos.
2. Post Multiple Videos for Different Keywords or Keyphrases
- Just like a search engine, if your videos use different keywords in their descriptions you’re more likely to receive traffic from searchers using long tail keywords.
3. Embed your YouTube Video on your Blog or Website
- This will allow your visitors to view your YouTube videos adding to the views of each video.
4. Use Proxies for YouTube views
- This complete method and tools are explained here:
http://www.encyclopediadramatica.com/YouTube_View_Fraud
Click generators and how to get more views on youtube without having to do it manually
There are people out there that manually change their IP to increase views because they don’t understand how to get more views on youtube using sofware. If you use software that automatically visits your video url and views your video for you hundreds of times per day this will save you hours. Using proxies is a great method to get more views on youtube and proxies are much faster than using a dialup connection.
There are some services out there that provide the ability to instantly change your IP address to help you generate unique views on youtube. An example of one of these services is IPRental which is $50 for unlimited use and could be integrated some software to increase your youtube views. Don’t give up on how to get more views on youtube or you’ll miss out on a ton of traffic that could have been turned in to sales or subscribers!
Using YouTube videos for video marketing is a great way to get more readers for your blog and give them a new way to view your content. Understand that learning how to get more views on youtube is an art and is an amazing way to generate traffic to your site.
